Fashion Marketing and Branding
Year 2
Looking back on my second year of Fashion Marketing and Branding, I really enjoyed working on live brand projects, it gave me a great insight into the kind of tasks and skills I’d be using in the industry. There were plenty of group projects, which can always be a challenge, but I’m adaptable and enjoy working collaboratively. I naturally took on the role of team leader in most cases, which I was confident in since I like taking on responsibility.I also had the chance to pick a 12-week module, and I went for creative coding. It was completely different from FMB, but I wanted to try something new and build different skills. It was definitely complex, but I’m glad I took on the challenge and completed it.
Below you'll find some of my projects throughout the year.
live project
This project involved producing a Market Research and Insight Report for Boohoo and its pre-launch of Bbuy (pay-as-you-go platform), focusing on market performance and evolving consumer behaviours. By conducting primary and secondary research through surveys and interviews, I analysed key macro and micro trends, particularly concerning Gen Z shopping habits and payment preferences during the cost-of-living crisis. These insights uncovered actionable opportunities for Bbuy to address current challenges, enhance its competitive edge, and align its strategies with shifting consumer needs, ultimately supporting its growth and future success.
Infographic proposal
Strategy presentation
Development of 3-year strategy and final presentation pitch at Boohoo HQ in Manchester
Developing a comprehensive Brand Launch Pack to bring a Fashion Design student’s creative vision to life. This involved crafting a compelling brand story, defining the brand's vision, mission, and values, and designing visual elements such as the logo, typography, and colour palette.
In-depth macro and micro trend analyses, competitor research, and consumer profiling to position the brand effectively in the market. Using these insights, I developed a multi-channel marketing strategy that integrated emerging technologies and innovative communication methods.
Developing skills of report writing, branding, brand development, visual communications
For full PDF Download below
Brand Launch Pack
FaceGym Innovation Project
Creating an innovative concept for FACEGYM. I led a team as project leader, creating a collaborative and inclusive environment where everyone’s input was valued.
My leadership received excellent feedback for being approachable, fair, and ensuring all team members felt involved. Together, we developed a unique solution aligned with FACEGYM’s brand and successfully delivered a well-received pitch.
Developing skills in leadership, collaborative working, idea generation
For full PDF Download below
Creative Coding Module
12-week module in creative coding, where I learned how to create generative art using code. Throughout the module, I worked with JavaScript and TouchDesigner to explore the intersection of technology and creativity, resulting in a final generative art piece that demonstrated my understanding of these tools and techniques.
Year 1
My first year at university was a huge step toward independence, both in studying and living away from home in a new city. I was nervous at first, but meeting my course mates and tutors quickly put me at ease. Looking back now, I can see just how much I’ve grown compared to the quiet, reserved version of myself in my first year, I’m now so much more confident, outgoing, and eager to contribute in workshops.
Having enjoyed business studies at A-Level, I knew I wanted to pursue marketing, and Fashion Marketing & Branding was the perfect blend of business and creativity.
I hope you enjoy seeing where I started and can clearly see my growth and development from first to final year!
Palace Brand Report
This report focused on who PALACE are as a brand including the 4 Ps and ending on creating recommendations to create brand awareness.
PALACE
Dr. Martens Brand Narrative
This narrative includes my analysis of Dr. Martens’ campaigns, where I explored the importance of semiotics in brand identity and consumer engagement. By leveraging these insights, I created innovative marketing concepts that highlighted sustainability, inclusivity, and individuality, showcasing my ability to address contemporary industry challenges.
